作业帮Why do we have to follow the international standard of trademark translation?100字左右
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Why do we have to follow the international standard of trademark translation?100字左右
Why do we have to follow the international standard of trademark translation?100字左右
Why do we have to follow the international standard of trademark translation?100字左右
随着全球经济一体化进程的加快,品牌已经成为国与国之间进行竞争的最主要手段.商标是合法注册的品牌,它是由文字、图形、符号或其组合所构成,用以区别不同生产者或经营者的产品或劳务的标记.商标翻译对于商品在本土以外的销售起着举足轻重的作用.正如美国学者艾·里斯所言：“一个译名的好坏,在销售业绩上有千百万美元的差异” .如何进行翻译,才能使商品的商标在商品营销宣传活动中树立良好的商品形象,既尊重目的语民族的文化“又不失原语商标文化”,从而最终达到超值的营销效果呢?本文从商标翻译应该考虑的因素着手,对商标翻译的主要方法进行分析和探讨,从而引导消费、促进消费.
因为我国已加入关贸总协定
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Why do we have to follow the international standard of trademark translation?100字左右
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