CRM(Customer Relationship Management)和Marketing Communication有什么区别?

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CRM(Customer Relationship Management)和Marketing Communication有什么区别?
CRM(Customer Relationship Management)和Marketing Communication有什么区别?

CRM(Customer Relationship Management)和Marketing Communication有什么区别?
这两者相差太大了.
前者指的是利用IT技术和以客户为中心的管理理念来管理公司与客户的关系,以发展新客户,保留现有的(特别是能为公司带来利益的)客户为目的,最终能为公司盈利.
而MARKETING COMMUNICATIONS指的是公司与市场(客户)的联系方式和媒介.现在包含的内容很广泛了,比如品牌,包装,广告,营销,销售,公共关系等等一切与公司形象有关系的方面.要做到各个渠道都能保持给客户一致某种整体印象.

CRM(Customer Relationship Management)和Marketing Communication有什么区别? 英语翻译Christopher Bull 的文章“Strategic issues in customer relationship management (CRM) implementation”的中文翻译 有知道的给小弟指点个迷津把 我是论文用 Strategic issues in customer relationship management(CRM) imp org.hibernate.QueryException:could not resolve propertycould not resolve property:customers of:com.betex.crm.sysmanage.domain.User [ select u from com.betex.crm.sysmanage.domain.User u left outer join u.customers as customer where customer.id=?]这 CUSTOMER customer 英语翻译客户关系管理系统(Customer Relationship Management以下简称CRM)是利用信息科学技术,实现市场营销、销售、服务等活动的自动化,更高效地为客户提供满意周到的服务,以提高客户满意度 这几句英文的意思是啥呀 There can be more configurability options like domain specific extensions in case of SaaS software in the horizontals like customer relationship management (CRM) in case of tenants in diverse depicted in Figure 1.As 英语翻译The segmentation of information systems was exacerbated with the introduction of commercial off-the-shelf applications such as enterprise resource planning (ERP),customer relationship management (CRM),supply chain management (SCM),and por crm改性沥青是什么意思 经常看到ERP、CRM, CRM什么意思? ERP B2B CRM CRM是什么意思?谢谢! 什么是CRM金字塔原理 s-crm是什么意思 crm 中 leads 在企业中CRM是什么意思? CRM(客户关系管理)是什么意思?