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新上任的美容保健首席执行官所面临的困难BEC中级听力训练文本

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新上任的美容保健首席执行官所面临的困难BEC中级听力训练文本英语听力
Questions 23 to 30.

 You will hear a radio reporter talking about difficulties faced by the new Chief Executive of Healthway plc, a chain of health and beauty stores.

 For each question, 23-30, mark one letter (A, B or C) for the correct answer.

 After you have listened once, replay the recording.

 You have 45 seconds to read through the questions.

[pause]

 Now listen, and mark A, B or C.

[pause]

Man: Next week, Healthway plc, the health and beauty chain, gets a new Chief Executive. Here’s our reporter, Lynne Trencher, to tell us why many people regard the job as one of the most difficult in retailing. Hello, Lynne.

Woman: Hello. No, it isn’t an enviable position. Robert Henlow, Healthway’s new CEO, is taking control of a company which may have been a well-loved and trusted retail brand for many years, but its core business is mature, and successive managements simply haven’t come up with a winning formula to deliver dynamic sales growth. And the shareholders see Henlow as Healthway’s last chance.

Man: The company faces stiff competition, doesn’t it?

Woman: That’s right. In fact, most town-centre health and beauty chains are feeling the pinch, with few planning to expand. Unlike food, it’s a high-margin business, which gives supermarkets, particularly those on out-of-town sites, scope to sell similar products for considerably less. Even the development of online shopping hasn’t yet outweighed the convenience of out-of-town sites.

Man: Robert Henlow is coming from a company with a very different sort of culture from Healthway, isn’t he?英语听力