英语翻译随着我国经济的快速发展,旅客出行频率上升,各类酒店应运而生,酒店间的竞争也风生水起,大有愈演愈烈之势.江阴市的经济发展也催生了当地的酒店业,江阴如家酒店作为如家经济型
英语翻译随着我国经济的快速发展,旅客出行频率上升,各类酒店应运而生,酒店间的竞争也风生水起,大有愈演愈烈之势.江阴市的经济发展也催生了当地的酒店业,江阴如家酒店作为如家经济型
英语翻译
随着我国经济的快速发展,旅客出行频率上升,各类酒店应运而生,酒店间的竞争也风生水起,大有愈演愈烈之势.江阴市的经济发展也催生了当地的酒店业,江阴如家酒店作为如家经济型酒店连锁中的一员,如何能够适应竞争环境的变化,实现持续发展?除了要依靠其本身的经营实力,提供良好的设施硬件外,制定出合适的服务营销策略至关重要.服务营销可以从产品、价格、渠道、促销、人员、有形展示、过程七个方面出发,对企业进行分析引导,使企业更好的适应市场的需要.本文以江阴的如家快捷酒店所作的一个关于服务营销策略方面的分析研究,首先对江阴如家快捷酒店作了一个分析介绍,尤其是着重介绍了其在服务营销方面所采取的策略,接着通过分析总结出江阴如家快捷酒店在服务营销策略运用中存在的问题：产品没有新意、服务人员营销意识不强、酒店环境嘈杂、服务过程不灵活.同时针对这些问题提出改善的建议：加强产品开发、管理,提高服务人员素质、加强服务有形展示、提高服务灵活性、提升服务营销理念,为如家快捷酒店探索出一条适合它生存和发展的服务营销管理之路.
英语翻译随着我国经济的快速发展,旅客出行频率上升,各类酒店应运而生,酒店间的竞争也风生水起,大有愈演愈烈之势.江阴市的经济发展也催生了当地的酒店业,江阴如家酒店作为如家经济型
Along with our country economy fast development, the passenger travel frequency, all kinds of hotel arises at the historic moment, the competition between hotel are popular, intensified streak. Jiangyin economic development has given rise to the local hotel industry, also the jiangyin home inns hotel as a member of the home inns budget hotel chain, how to adapt to changes in the competitive environment, achieve sustainable development? In addition to rely on its own strength, to provide good hardware facilities, develop appropriate service marketing strategy is very important. Service marketing from product, price, channel, promotion, personnel, tangible demonstration, process in seven aspects, analyze the enterprise guidance, make the enterprise better meet the needs of the market. Taking jiangyin home inns & hotels do a analysis and research on service marketing strategy, first of all introduced an analysis of jiangyin home inns & hotels, especially introduced the in service marketing strategy, then through the analysis of jiangyin home inns & hotels is summarized in the problems existing in the service marketing strategy: the product is not new, no strong sense of service marketing, the hotel environment is noisy, the service process is not flexible. At the same time, aiming at these problems puts forward improvement Suggestions: strengthen product development, management, improve staff quality, strengthening the service tangible demonstration, improve the service flexibility, improve service marketing idea, for home inns explore a suitable for its survival and development of service marketing management. 求采纳 O(∩_∩)O谢谢 lalala~~~